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Godaddy Spec Commercial Shot with Canon 5D

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GoDaddy-camera-2-feat

The most apparent advantage of shooting with an HDSLR aside from cost is its ability to go anywhere inconspicuously.  Director Ilya Polyakov was looking for a way to facilitate

shooting three half-naked women on a city street in broad daylight with no permits.  We decided that the Canon 5D was the way to go.  The documentary style aesthetic was achieved by shooting handheld with a Red Rock Micro Eyespy Deluxe rig with Arri Mini follow focus.

We used a Canon L Series 24-105 f4 lens shooting through an ND9 and a pola.  The barrel on the 24-105 extends quite a bit as it zooms.  We didn’t have a donut for our mattebox and papertape inhibited our ability to zoom, so we were forced to create a makeshift camera tent to cut out filter reflections.  Lesson learned… carry duvatyne even on guerilla shoots!

GoDaddy-camera-tent5

GoDaddy-camera-1-sm

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Godaddy.com Spec from Ilya Polyakov on Vimeo.

Submission to 2010 Superbowl competition.

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